By applying to the Call “Support to SMEs for Internationalisation”, PENTA was awarded non-repayable grants for the implementation of the project PENTA SMART MOBILITY - From Smart Parking to the Mobility of the Future (PK.1.3.10.0280). The PENTA SMART MOBILITY project includes participation as an exhibitor at three international trade fairs and is focused on the promotion and development of innovative IT solutions for urban mobility management, with a special emphasis on three key products:

Smart Eco Parking - an advanced parking management and stationary traffic optimisation system that contributes to sustainable urban transport development and the reduction of climate change impacts

BusCARD - an integrated IT system for automated fare collection and efficient management of urban and suburban public transport, aimed at improving service quality and cost control

Go2Bike - a modular solution for automated management of public bike fleets, with the possibility of integration with other mobility systems

Participation in international trade fairs and exhibiting alongside leading experts in the field of smart mobility will enable PENTA to promote its mobility innovations. The fairs at which PENTA will exhibit are:

1. INTERTRAFFIC, Amsterdam
Intertraffic is one of the largest and most influential international trade fairs in the field of traffic infrastructure, traffic management, road safety and parking, attracting over 30,000 professionals and more than 900 exhibitors. The exhibition is structured around key topics such as AI, sustainable mobility and parking payment systems. For PENTA, Intertraffic is of particular importance as the exhibition themes are closely aligned with our parking solutions. Participation enables the presentation of innovations, networking with global partners and monitoring the latest technologies, which can support business expansion and the development of new products.

2. INNOTRANS, Berlin
InnoTrans is the world’s leading international transport technology trade fair, with nearly 3,000 exhibitors and 170,000 visitors. It focuses on innovations in transport technology, safety, environmental protection and smart public transport solutions.
At this fair, PENTA will present its integrated transport systems, achieve international visibility, establish partnerships and monitor trends in transport digitalisation and sustainability, which are crucial for the company’s continued development.

3. SMART CITY EXPO WORLD CONGRESS, Barcelona
This leading global event brings together city leaders, policymakers and industry innovators with the goal of shaping the future of smart cities. Key topics include digital transformation, urban mobility, energy efficiency and sustainable development. The exhibition is fully aligned with PENTA’s business activities, as it focuses on areas in which PENTA develops solutions for cities. It enables networking with cities and leading technology experts, which is essential for business expansion and participation in large-scale urban digitalisation and sustainability projects.

Project objectives include:

- Internationalisation of business operations and strengthening export potential
- Promotion of proprietary ICT solutions in new markets
- Increase in sales and export revenues
- Strengthening brand recognition and visibility on the European market
- Preservation of jobs
- Contribution to the objectives of Croatian and EU strategies in the fields of competitiveness and innovation
- Establishing cooperation with international partners, distributors and research institutions will enable joint development and market placement of innovations, increasing competitiveness and market reach.

PENTA’s success at international trade fairs will contribute to strengthening the image of Croatian SMEs as innovative and technologically advanced entities, potentially opening doors for other companies as well. Through networking and knowledge exchange, the project will contribute to the dissemination of best practices and technological solutions in the urban mobility sector.